Using a Realtor® vs. Going it Alone when Selling

    Using a Realtor® vs. Going it Alone when Selling

    Dec 23, 2019

    Using a BHGRE Realtor® vs. Going it Alone when Selling your Home

    It’s one of the biggest decisions of your life, and one you shouldn’t attempt to go alone. No matter your reason for moving, we’re here for you. We have your back and you are our priority. Your BHGRE Realtor® is a spam filter to cut through the noise of what is out there… both online and in person. We simplify the process and take away the stress of the home transaction.  


    Some erroneously think the opposite, but the cost of not using a Realtor® can be prohibitive. According to a recent study from the National Association of Realtors®, 89% of all home sellers used a Realtor® and had their homes listed on a local MLS (Multiple Listing Service), and with good reason. Here’s an eye-opening quote from the national study:


    FSBOs typically sell for less than the selling price of other homes; FSBO homes sold at a median of $200,000 last year (the same as the year prior), and significantly lower than the median of agent-assisted homes at $280,000.


    Is an iBuyer right for you, or will it end up costing you dearly? This is a great conversation to have with your Realtor®. The reality is that most iBuyers are highly specific about the homes they will consider and there are a boatload of fees that accompany. Your Realtor® can give you the specifics and facilitate more educated decision-making to increase your bottom line.  


    Revolutionary marketing gets all eyes on your home. Ultimately it’s our goal to get your home sold in the least amount of time for the highest yield. That means more money in your pocket than if you had gone it alone. It also means a lot less frustration, a lot less random people wandering through your home and a lot less confusing documents. 


    Your BHGRE Realtor® has access to over 200,000,000 loyal consumers nationwide, already familiar with the trusted Better Homes & Gardens brand. This means your home is being seen by those it matters to most. It is promoted as a paid ad on the national Better Homes and Gardens Real Estate Facebook and Instagram, and featured on the BHGRE Universal Pinterest and other social media accounts. 


    Your home is also syndicated both nationally and internationally to over 200 home sales websites including Juwai, lovingly known as the “Zillow of China”. Your BHGRE Realtor® can provide you with reports you choose highlighting views and statistics. We have print and digital marketing initiatives featuring your home, and don’t forget that amazing Better Homes and Gardens Real Estate sign in the front yard. “Like the magazine?” Yes. Just like the magazine. You will get asked that a lot. Who wouldn’t want to be the Better Homes and Gardens Home on the block? 


    When it comes down to it, you could venture into your home sales transaction alone, but why would you want to?