Jeff Martel - Designated Broker / Owner 208.860.3696 Better Homes & Gardens Real Estate 43° North Jeff Martel has seemingly been in Real Estate his entire life by watching his parents become successful Real Estate investors while growing up in the San Francisco Bay Area. This experience inspired him early on to learn what it takes to be successful in Real Estate. Although Jeff decided to take a different direction in College and study Graphic Design and Marketing - it somehow always comes back to Real Estate. As the Director of Marketing for Better Homes and Gardens Real Estate 43° North, Jeff's sole mission is to make our clients properties look good. From Print, to Media, to Web, he understands how to create memorable marketing campaigns that translate into sales. Jeff holds a Bachelors degree in Graphic Design from the Academy of Art College in San Francisco and has been trained in multiple disciplines for marketing. Jeff has worked for national and multi-national marketing agencies both in California and Idaho working on Branding, Identity, Advertising, and Packaging projects for clients such as Microsoft, Hewlett-Packard, Frontier Natural Foods, Con-Agra, and multiple small to mid-sized companies. He draws on his vast background of experience to create solutions for our clients that help promote projects in a cost-effective and successful manner that generate results. Jeff has the ideas that help grow our clients business, increase market-share, and make a statement! In 2006, Jeff Martel founded FIREBRAND (www.brandexplosion.com) a multi-media marketing and design company based in Boise, Idaho. Jeff is the principle designer and strategic director whose focus is on creating dynamic solutions to marketing initiatives. Jeff strives to create contemporary and memorable branding and marketing campaigns that serve to increase market share and generate brand awareness. Jeff is responsible for all aspects of the marketing and branding campaigns that are produced by Firebrand - from brand creation, to advertising and direct marketing campaigns, as well as corporate communications and collateral. In 2008, Jeff Martel founded 43 Degrees North Real Estate as a uniquely marketing driven Real Estate company. By utilizing Jeff's strategic marketing abilities, 43 Degrees North Real Estate stands out from the crowd of usual Real Estate Brokerages. The Company has flourished, surpassing sales numbers of well established Brokerages in the Treasure Valley. By focusing on rich online and multi-media marketing for the properties the company represents, 43 Degrees North has the marketing edge that clients are looking for. 43 Degrees North has focused on hiring seasoned agents and supporting them with the latest technology and marketing so they can achieve a high level of success. In 2009 Jeff Martel and Joe Grubiak Founded New Construction Consulting - the new home division of 43 Degrees North Real Estate. NCC is dedicated to helping Buyers efficiently understand the nuances and personalities behind the Best Custom Home Builders and Top Developments in Boise Idaho. NCC manages the top selling new home communities in Boise, and represents the top builders in Idaho. In 2013 43° North Real Estate joined the Better Homes and Gardens Real Estate Family and became Better Homes and Gardens Real Estate 43° North. Two leading names in real estate came together to create impeccable real estate experiences for buyers & sellers. Known for being a forward-thinking, high-tech real estate agency with agents embodying the qualities of integrity, honesty, work ethic, and knowledge, Better Homes and Gradens Real Estate 43° North has the national marketing power of a brand that has been part of the American home for over 80 years. Better Homes and Gardens Real Estate 43° North is elevating the business of real estate.